M&M’s “Just My Shell” commercial from BBDO New York became the winner of YouTube’s 2012 Ad Blitz. The spot is really worth it.
The spot takes place at the party where M&M’s Lady appears without its casual colorful shell and with a new brown coating instead. Unfortunately some guests think she is naked. As well as the M&M’s Mister who took off his red coating and started dancing after LMFAO’s “I’m sexy and I know it”.
According to Debra Sandler, chief consumer officer of Mars Chocolate North America, they “had a new character added to the mix, which consumers asked us to add. We did a fair amount of teasing leading up to it, to build anticipation. And fundamentally it was a fun ad. The music didn’t hurt, with the LMFAO song. That certainly helped. And I think BBDO just came through with a really entertaining spot. I think it brought a smile to your face, and you really want to share it with someone else.”
Watch this funny short video and have fun.
Title “Just My Shell”
Agency BBDO New York
City New York
Date of First Publication 2/2012
Advertiser Mars, Inc.
Business Sector Chocolate
Tagline “Not your average chocolate”
Market United States