Mizuno Commercial: Mezamashii Project

Mizuno Commercial: Mezamashii Project

Mezamashii and advertising agency McKinney have launched this inspiring video about creating Mizuno shoes.

The video features Mizuno runners talking about the Mezamashii experience. In Japanese it means “brilliance”. This is the goal of the company – to create a brilliant shoes for running. So that it would increase the running pleasure. The video makes you see the world through the runner’s eyes and really makes you want to rise from a chair and run into the fresh air.

Watch the video and get inspired to move your muscles.


Client: Mezamashii
Agency: McKinney

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