Some of the people buy cars not just to go from A to B. They buy it because they want to attract attention, in other words, improve their social status. The new Mitsubishi Outlander TV commercial called “Invisible People” is aimed at such people. The commercial shows how all the people in the city are invisible, meaning that they’re all the same. And only when a couple gets in the new Mitsubishi they become visible. With the new Mitsubishi they stand out from the crowd.
Advertising Agency: BBDO Toronto/Proximity Canada