Underwear manufacturer Miroslav is launching its brand new men’s underwear range presenting a humorous video campaign made by M&C Saatchi.
The main character stretches a pair of a brand new Miroslav underwear on his steering-wheel and crashes into the other car. As a result, airbag smashes into his face together with undies. Quality Best Appreciated Up Close. Doesn’t matter how you do it, the campaign announces.
According to the Miroslav Head of marketing Andrew Scott: ‘The core benefit of the product is quality. We knew we had to do more than put a model in the underwear to communicate that. While the benefit is a pragmatic one, we’ve tried not to take ourselves too seriously’.
Underwear ad with no naked bodies? Seriously?! Well, see this video with a different approach yourself and say what you think of it.
Agency – M&C Saatchi
Creative Director/Writer – Oliver Devaris
Creative Director/Art director – Graham Johnson
Producer – Lill Ireland
Director – Adam Anthony
DOP – Tony Gardiner
Camera assistant – Peter Sheppard
Casting- Peta Einberg
Stellar Sound – Matthew Cox, Nigel Crowley
Engine – Colourist – Warren Lynch
Engine – Compositor – David Duncombe
Engine – Facilities Manager – Rebecca Love
Photographer – Jamie McFadyen
Producer – Loius&Co, Louis Molines
Assistant producer – Simone McNair
Assistant photographer – Joe Molines
Retouching – Limehouse Creative
Print production – Jose Panetta
Studio manager – Elkie Pieterse