MiO Commercial: Changes

MiO Commercial: Changes

MiO – the liquid water enhancer – and creative agency Taxi 2 from Canada have rolled out a brand new funny commercial.

The video features an office worker, who has a short brake. While he is having a glass of enhanced water, his colleague asks him what has he got there. And then the hysterical part starts: every time from then on camera shows the different looking guy. One time he is a pilot, next – a captain, a cowboy… His colleague tried MiO and the same happened to him! „Really changes your water“. „It changes everything“.

MiO is artificial sweetener. It consists no carbohydrates, fat, sodium or calories. The product from Kraft was launched in 2011.

Watch the funny commercial and tell us what you think of it.


Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Art Director: Mike Lee
Copywriter: Alexis Bronstorph, Troy Palmer
French Writer: Tanya Henri
VP, Integrated Production: Cynthia Heyd
Agency Producer: Ben Sharpe
French Agency Producer: Anick Rozon
Group Account Director: Daniel Shearer
Account Manager: Zak Usher
Production Company: Steam Films
Director: Benji Weinstein
Director Of Photography: Tico Poulakakis
Production Designer: Michael Walker
Casting Director: Andrew Hayes / Powerhouse Casting
Line Producer: Andrew Graham
Executive Producer: Krista Marshall
Editorial Company: Posterboy Edit
Editor: Griff Henderson
Assistant Editor: Danica Pardo
Executive Producer: Michelle Lee
Colour Facility: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production: The Vanity
VFX Artist: Sean Cochrane
Executive Producer: Stephanie Pennington
Audio House: RMW Music
CEO/Producer: Ted Rosnick
Executive Producer: Jeff Cohen

There are 4 comments for this article
  1. AlexS at 6:30 AM

    What is the name of the actor who is on his break, the man standing up? I know I have seen him before but I can’t put my finger on it.

  2. Christiane at 1:34 AM

    Help, does anyone know the name of the actor that
    Plays the cowboy?

  3. Doug Cunningham at 12:02 AM

    He looks like the actor from Wolverine who is Will I. Am, but I am not sure about this.

  4. Johna at 4:47 AM

    Is the cowboy in the “changes” MIO commercial a woman???

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