Ministry of Health and advertising agency BBDO from Canada have released this hilarious video campaign recently.
The campaign raises awareness about smoking. Almost nobody with argue, that smoking is an unhealthy habit. However, there are many excuses, that people use to justify smoking. One of them is that it makes them socialize better. The creatives thought it was ridiculous and made two videos, where people use nibbling and farting as a form of socializing.
Watch the videos and have a good laugh.
Agency: BBDO, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Directors: Nancy Crimi-Lamanna, Deborah Prenger
Copywriters: Nancy Crimi-Lamanna, Tony Lee
Art Director: Deborah Prenger
Account Team: Peter Hickey, Kerri Macaulay, Paul Forrest
Agency Producer: Dena Thompson
Production Company: Soft Citizen
Exec.: Link York
Producer: Kelly King
Director: The Perlorian Brothers
Cinematographer: Bobby Shore
Editors: Poster Boy, Griff Henderson, Brian William
Music / Sound House: Silent Joe
Casting: Shasta Lutz