Mini Cooper Video: MINI Roller Coaster

Mini Cooper Video: MINI Roller Coaster

Mini Cooper and advertising agency Anomaly from Canada have released this entertaining video spot lately.

The commercial introduces you to the latest invention – extremely fun Mini Cooper Roller Coaster! Have you ever thought about the street as an amusement park? Well, the creatives have thought about it for you and even executed the idea with the full force. See how the invention attract attention of unaware people. Fun!

Dave Douglass, Partner/ECD Anomaly, said: “The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement. We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”

Watch the spot and have a good laugh.


Agency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty Booth
Production House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O’Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX

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