Mini has launched an ambient campaign in Amsterdam which is a lot like the Heineken Walk-in Fridge campaign. The idea is the same, after Christmas they put empty boxes of Mini Cooper cars in the streets of Amsterdam as if somebody had got Mini Cooper for Christmas wrapped in a big box. There are lots of discussions about who was the first with this idea, the Heineken or the Mini. Whoever it was, the idea itself is great!
Creative Directors: Thijs de Boer, Martijn van der Werf
Copywriter: Thomas Reinhold
Art Director: Thom van Rijckevorsel
Account: Lisa Merelle