Migros Commercial: Respect

Migros Commercial: Respect

Migros, the largest supermarket chain in Switzerland has launched a new TV commercial called ‘Respect’. The tagline says ‘Respect the nature and someday nature will return the favour’ meaning that the Migros does respect the nature and because of that they can offer good quality products.

The commercial shows a Sunday morning in a farm where all the animals respect their master a lot because they help each other to stay quiet in order not to wake him up.

Advertising Agency: Jung von Matt, Zurich, Switzerland
Creative Directors: Alexander Jaggy, Michael Rottmann
Art Director: Fernando Perez
Copywriter: Livio Dainese
Director: The Vikings

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