Microsoft has released its new exciting product – Windows 8. The campaign was developed by Crispin Porter & Bogusky, JWT Brazil and JWT China.
The first video depicts excitement, which overwhelms people all around the world, when they find out that Windows 8 is being released. The two other amusing videos show features and capabilities of this new operating system.
Rob Reilly said: “We focused on the experiences that new Windows 8 devices will give all of us. It’s not about landing features and scenarios, it is about themes like sharing and staying connected, working and playing together, and expressing yourself”.
Watch the videos and tell us what do you think about the new product.
Agency: Crispin Porter & Bogusky, JWT Brazil and JWT China
Partner/Worldwide Chief Creative Officer at Crispin, Porter and Bogusky: Rob Reilly