Microsoft Commercial: Tad

Microsoft Commercial: Tad

From Deutsch NY comes a new campaign for Microsoft focusing on the software company’s cloud computing solutions. This is only an excerpt of a bigger campaign, featuring Tad.

The video star Tad, a phony salesperson for a made up IT company. A reference to TED talk shows. Maybe a coincidence but some IT providers are talking cloud, rather than making their promises real. Microsoft offers to use its private cloud solution that is built for the future but ready to use now. A sunny spell through an IT cloud.

Watch the video if you are able to crack what Tad’s telling.



Agency Deutsch NY
Director Jared Hess
Group Creative Director Paul Kekalos
Copywriter Judd Counsel
Art Director Donovan Goodly
Producer Heidi Soltesz
Executive Producer Lizzie Schwartz
DoP John Schwartzman
Editing Company Cosmo Street
Post production Katabatic
Editor Aaron Langley
Music Human Worldwide
Partner/Chief Creative Officer: Greg DiNoto
SVP/Director of Broadcast Production: Joe Calabrese
SVP/EP: Greg Tharp
Assistant Editor: Mark Potter
Editorial Producer: Heather Richardson
On-Line Editor/Colorist: Emery Wells
Producer: James Wells
Audio Post: Sonic Union, NY
Mixer: Paul Weiss

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