Michelin Commercial: Saddest Road

Michelin Commercial: Saddest Road

The plot of this new Michelin commercial is simple. There is a road where cars can’t stop in time so they kill cute little animals. When another car comes and tries to brake, everybody expects new victim. But then along comes the Michelin Man and puts Michelin tires on the car so it could stop in a shorter distance.
What the new Michelin TV commercial is trying to show is that good tires can and probably will save lives.

Creative Agency: TBWA\Chiat\Day New York
Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Creative Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi
Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer – Philip Loeb
Sound Design: Sound Lounge
Sound Designer- Marshall Grupp
Producer: Martia Guinn
Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss

There are 2 comments for this article
  1. Jayme at 9:01 PM

    The new Michelin commerial that shows animals run over by cars is HORRIBLE! It made my daughter cry. I think it shows tremendously poor taste.

  2. Jake Jacobs at 8:50 PM

    Are you friggin kidding me? Using roadkill (albeit animated) as an example for saving lives? That is just dis-tasteful and tacky. Similar to Jayme, my child immediately saw the sadness and cruelty to this. Couldn’t they use manquins(?), trees, or some type of other obstacle that drivers have to deal with? Come on people!!! Use your heads and come up with better ideas…..if you have trouble, contact me to discuss…..geez….


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