Meta Real Online Commercial: Virtual Fridge Lock

Meta Real Online Commercial: Virtual Fridge Lock

The eating reduction program Meta Real and Sao Paulo’s JWT launched a hilarious commercial about its product – the Virtual Fridge Lock.

The spot features a guy who would wake up at 1:00 AM and go to the fridge. As he opens it, the Virtual Fridge Lock sends a signal to Facebook, where his friends can see, that he is awake and probably has a night snack. Than he gets the encouraging messages not to break his diet plan. So he takes a glass of water instead of that tempting piece of cake.

It said that 100 VFLs were given to the first 100 Meta Real’s participants. And the company promises even more pleasant surprises.

Watch this funny video and tell us if you like it.


Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officers: Ricardo John, Roberto Fernandez
Creative Director / Copywriter: Ricardo John
Creative Director / Art Director / Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez

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