Mercedes Benz and advertising agency BBDO from South Africa have released this funny video spot recently.
The brand promotes Attention Assist, which enables you to drive safely by not letting your mind wander. To illustrate this, the creatives have pulled off a funny ad, which depicts a man driving with a beautiful girl, who keeps flirting with him. Of course, he is not interested in the road – who would be. However, there is a funny twist in the end, which saves his life.
Watch the spot and have a good laugh.
Agency: BBDO South Africa
Director: Bruno Bossi
Chief Creative Officer: Mike Schalit
Executive Creative Director: Jenny Glover
Executive Creative Director: Brent Singer
Producer: Kirsten Clarence
Executive Producer: Colin Howard
DoP: Paul Gilpin
Agency Producer: Caroline Switala
Editing Company: Priest Cape Town
Editor: Mathew Swanepoel
Music + Sound Production: “Girl from Ipanema” publishing rights – Universal Music Re-orchestrated – RobRoy