Mercedes-Benz SLS AMG Ad Campaign

Mercedes-Benz SLS AMG Ad Campaign

There has been a big buzz about the new Mercedes-Benz SLS AMG. The teaser campaign featuring the tunnel experiment video with Michael Schumacher successfully captured people’s attention. Everybody was wondering whether it was real or fake. Then there was the website where people could see how every detail of the new SLS AMG is made. For more information about the campaign watch the video below.

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The tunnel experiment viral video:

Credits:
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
CCO: Deneke von Weltzien, Bernd Krämer
Creative Director: Thimoteus Wagner, Christian Fritsche, Timm Hanebeck
Art Director: Jonas Keller, Martin Strutz
Graphics: Andreas Wagner, Andres Maldonado, Dino Erdmann, Christoph Jäger,
Christopher Brinkmann
Copywriter: Daniel Pieracci, Luca Rescheleit
Web Concept: Gregor Fraser, Robert Ehlers
Motion Design: Nina Borrusch
Account Management: Christian Hupertz, Claus Jacobsen, Sonja Stockmann, Florian
Schramm, Matthias Weigand, Maria Groh
Strategic Planning: Carsten Hendrich, Thomas Zervos
Agency Producer: Meike van Meegen
Art Buying: Susanne Nagel, Bianca Winter
Audio Production:
White Horse Music GmbH – Gerrit Winterstein
Audioforce: Thomas Süß, Robster
Postproduction: Malte Rehde, Micha Kuehn, Stefan Eisele
Production: Marcus Loick
Desktop Publishing: Marion Beeck, Sandra Groetsch
Photographer: Igor Panitz (Photographer BFF)
Film Production:
BM8 GmbH – Christine-Marie Gardeweg
Director: Jeffrey Lisk & Berndt Possardt
D.O.P./Lighting/Cameraman: Ekkehart Pollak, Fabian Hothan
Editors: Sören Görth, Lennart Seeburg, Moritz Hausdörfer, Constantin v. Seld
Postproduction:
– 3D: Pixomondo
– After Effects: BM8
Flame Artist:
– Deli Pictures: Christoph Zapletal
3D Artist:
– Pixomondo: Piet Hohl
Special Effects:
– Pixomondo: Piet Hohl
Jung von Matt/next:
Account Management: Christian Passarge, Mirja Rudau, Michael Behrens
Programming: Lennart Kruse, Christian Amon, Benjamin Herholz
Supervision: Thomas Feldhaus

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