Mercedes-Benz and advertising agency Jung von Matt/Neckar from Stuttgart have released this awesome video spot recently.
The commercial features… chickens! The brand promotes its stability and illustrates it with these domestic birds: despite that their bodies are being moved, their heads stay stable. The creatives have pulled off a simple, entertaining spot with a fun tune and it worked out great: over 1 million views in a few days on YouTube only!
Watch the spot and have a good laugh.
Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Peter Waibel
Creative Directors: Robert Herter, Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Account Management: Sonja Stockmann, Darek Stöhr, Fabian Kredig, Julia Körte
Agency Producers: Christoph Köhler, Sebastian Fahlbusch
Director: Daniel Warwick