Mentos Commercial: Never Surrender

Mentos Commercial: Never Surrender

Mentos and advertising agency McKinney from Durham have released this awesome video spot recently.

The video takes place in the Medieval times, somewhere in Europe. Apparently after a battle one knight was left injured. Several arrows are sticking out his chest, but he keeps chewing his gum! When the king asks for it, the knight politely tells him to back off – Mentos gum is still fresh. And it keeps him going!

Watch the video and have a good laugh.


Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Copywriter: Zac Milner
Art Director: Cody Pate
Producer: Brian Fox
Production Company: Hungry Man
Director: Steve Bendelack
Executive Producer: James Covill
Producer: Pamela Asbury
Edit Co: Fluid
Editor: John Piccolo
Executive Producer: Laura Relovsky
Music: Butter
Executive Producer: Ian Jeffreys

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