Meat & Livestock Australia Video: Generation Lamb

Meat & Livestock Australia Video: Generation Lamb

Meat & Livestock Australia and advertising agency BMF have released this funny video to prove the motto “We love our Lamb”.

The spot features a representative who takes a responsibility to teach little children to love and eat meat. He is an old fashioned guy and doesn’t care if parents are vegetarians – why torture a child then? He takes pride in being a meat eating Australian. The spot features many crazy scenes and even a giant baby, who destroys a fashionable hipster party.

Watch the spot and have a good laugh.


Agency: BMF, Australia
Executive Creative Directors: Carlos Alija, Laura Sampedro
Creative Founder: Warren Brown
Creatives: Andie Graham, James Beswick, Janet Szabados
Interaction Design Lead: Nev Fordyce
Managing Partner: Stephen McArdle
Head of Account Management: Lisa Ramsey
Account Director: Kelly Howard
Account Manager: Simon Starr
Account Executive: Megan Mabin
Planning: Thomasine Burnap
Agency Producers: Jenny Lee-Archer, Sue Hind
Director: Scott Pickett
Production Company: Jungleboys
Producer: Nick Simkins
Post Production: David Mosqueda / White Chocolate
DOP: Anna Howard
Editor: Paul Swain, Jungleboys
Sound Studio/Engineer: Andrew Stevenson/We Love Jam
Music/Composer: Hylton Mowday / We Love Jam
Designers: Matthew Hughes
Digital Project Manager: Jo Cooper
Technical Director: Mark Ellis
Photographer: Mat Baker
Print Producer: Karen Liddle
Art Buyer: Basir Salleh

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