Meat and Livestock Australia and advertising agency BMF have released this amusing manifesto.
The video features a rebellious organizer who invites to sing a petition. He got tired of everyone abroad referring to him as an Aussie who should “throw another shrimp on the barbie”. The brand confronts such a notion with a steak.
Andrew Cox, group marketing manager at Meat & Livestock Australia, said: “Nothing fits the Aussie BBQ like steak. This campaign marks a natural and more assertive step in the evolution of our summer beef campaign”.
Watch the video and share your opinion about it.
Client: Meat & Livestock Australia