Meat and Livestock Commercial: Throw another STEAK on the barbie!

Meat and Livestock Commercial: Throw another STEAK on the barbie!

Meat and Livestock Australia and advertising agency BMF have released this amusing manifesto.

The video features a rebellious organizer who invites to sing a petition. He got tired of everyone abroad referring to him as an Aussie who should “throw another shrimp on the barbie”. The brand confronts such a notion with a steak.

Andrew Cox, group marketing manager at Meat & Livestock Australia, said: “Nothing fits the Aussie BBQ like steak. This campaign marks a natural and more assertive step in the evolution of our summer beef campaign”.

Watch the video and share your opinion about it.

 

Credits
Agency: BMF
Client: Meat & Livestock Australia
Media: UM

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