Meat and Livestock Australia: Lambstock

On the 40th anniversary of Woodstock, BMF Sydney has created a new campaign for Meat & Livestock Australia that celebrates the love of Lamb in Spring, hippie style. “Lambstock” is set in the present day, but inspired by the ethos of the “love generation”.

The 45-second TVC features hippies at a music festival gathering around to eat lamb to mimick smoking marijuana, including rolling a lamb wrap in the shape of a joint and passing it around the group.

“I think the original Woodstock would have been even better if they’d had plenty of lamb barbies. Lamb is about togetherness and being a little free spirited, this ad captures the vibe we want for lamb perfectly,” said Warren Brown, BMF executive creative director.

The TVC is launching nationally today, 1 September, supported by point of sale, outdoor, brand activation and online.

Released: September 2009
Advertiser: Meat and Livestock Australia
Agency: BMF, Sydney
Country: Australia

Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Associate Creative Director: Dennis Koutoulogenis
Art Director: Jake Rusznyak
Account Management: David Flanagan, Rebecca Booth, Louise Mawer
Agency Producer: Jenny Lee-Archer
Director: David Denneen
Production Company: Filmgraphics
Producer: Anna Fawcett
Editor: Toby Denneen
Strategic Planner: Gerry Cyron
Media Agency: Universal McCann
Director of Photography (TV): Matt Stewart
Print Producers: Michele Zupanov, Clinton Bell
Studio: Steve Hanzic, Stuart Flynn
Post Production: The Lab
Music: Song Zu

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