McDonald’s and advertising agency TBWA from Paris have released a very funny campaign recently.
The spot features a yoga group, meditating in a park. Their very calm and monotonic “mmmmmm” is intercepted with a sound of excitement. And how can it not be, since they are distracted with a very tasty picture of McDonald’s food. A sinful temptation.
Watch the spot and have a good laugh.
Agency: TBWA\France, Paris
Creative director: Jean-François Goize
Art directors: Sebastian Skrzypczak, Marianne Fonferrier
Copywriters: Stephane Kaczorowski, Antoine Colin