McDonald’s and advertising agency TBWA from Paris have released this hilarious video spot recently.
The commercial features a guy, who tries to catch a fish in the wild. Obviously he is a fancy city boy, not used to the wilderness. However, he tries hard. Unfortunately he hurts his foot pretty badly. But there is a funny twist that saves him.
Watch the video and have a good laugh.
Agency: TBWA, Paris, France
Creatives: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: Stéphane Kaczorowski
Art Director: Sébastien Skrzypczak
TV Producer: Benoit Duchemin
Production: Moonwalk Films
Director: Ben Gregor
Food director: Maud Poilpré
Production Company: Else