McDonald’s has launched a new ad campaign titled ‘Comer as You Are’ in France. The concept of the campaign is that McDonald’s restaurant is a place where people can feel free to be themselves. Basically, McDonald’s with this campaign is trying to create a gay-friendly restaurant image.
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau