McDonald’s has launched a new margeting campaign called “Favourites” to celebrate its 35th anniversary in the UK. This nostalgic campaign features classic food items such as the Big Mac, Chicken McNuggets and French Fries. 35 years ago when McDonald’s opened its first restaurant in the UK these menu items appeared on the original menu and were the first McDonald’s food that the British public enjoyed.
A video spot (watch below), which uses the strapline “There’s a McDonald’s for everyone”, shows people from all walks of life visiting a McDonald’s restaurant at varying times of the day and night, highlighting how different customers enjoy their experience at McDonald’s.
“Many people in the UK experience a sense of nostalgia about our brand and feel passionately about our core menu. This campaign hones in on the different types of McDonald’s customers and explores their experiences.” – explained Jill McDonald, McDonald’s chief marketing officer for the UK and Northern Europe.
The campaign will also include print, press and online activity.
Released: October 2009
Agency: Leo Burnett London
Country: United Kingdom
Copywriter: Tony Malcolm, Guy Moore
Art director: Guy Moore, Tony Malcolm
Planner (creative agency): Ian Hilton/Matt Watts
Media agency: OMD
Planner (media agency): Andrew Lloyd
Production company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen at Final Cut
Post-production company: MPC
Audio post-production company: Wave