As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Released: September 2009
Agency: Cossette West, Vancouver
Advertising Agency: Cossette West, Vancouver
Art Director: Eric Arnold
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Account Supervisor: Kim Kletzel
Producer: Dennis Bayluk, Dyna Graphics Ltd
Group Account Director: Nadine Wilson
Type of Entry: Ambient