Mc Donald’s Creative outdoor: Playland

Mc Donald’s Creative outdoor: Playland

On Monday March 29 McDonald’s in Sydney has surprised its customers with the largest Playland in the world. The Playland has been opened up for the playing pleasure of more than 300 everyday Australians on Monday 29th and Tuesday 30th March as part of the filming of a McDonald’s TV commercial.

The Playland is double the size of those normally found in McDonald’s restaurants around Australia at 10 metres high by 20 metres wide. Such a big Playland let adults adults look and feel like kids again.

“Adult life carries many restrictions so we want to remind people that McDonald’s is still a place were you can have fun, be yourself and not be judged. A place where you feel like a kid again,” said Helen Farquhar, Director of Marketing, McDonald’s (ANZ).

People see “i’m lovin’ it” in all McDonald’s ads. This time they felt it.

Below you can find really cool video of the action. Created by DDB Sydney and produced by Revolver Films.


Released: March 2010
Advertiser: McDonald’s
Agency: DDB Sydney
Country: Australia
Creative team: Adam Rose, Matthew Knapp and John Downing
Production company: Revolver Films
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Agency Producer: bBenden Johnson
Set Designer: Karen Murphy
Designer: Set Construction: Greg Hajdu (Greg Sets Pty Ltd)
Senior Account Director: Regional Business Director: Kenny Hill
Senior Account Director: Senior Business Director: Sarah Trickey
Account manager: Georgina Gooley

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