Mazda North America has launched a new ad campaign specifically developed for its brand new 2013 Mazda CX-5 crossover SUV.
The video documents how good driving depends on a good car model. The spot takes place in the desert where a car literally crashes apart and explodes due to a high speed. It takes a driver, bunch of scientists and a good special effects technology to show you the dangers of a bad car. Therefore Mazda creates new, more sufficient car for any kind of driving. Better. Stronger. Smarter.
Giving an interview John Abel, MNAO director of marketing, said: “We felt it was important to create a marketing campaign that speaks to the uniqueness of the Mazda CX-5. The emphasis on science and technology throughout the campaign helps us tell the story to consumers in a different but relatable way. Essentially it’s science fiction without the fiction”.
Watch this cool video and share your thoughts.
Advertising Agency: The Garage / TM, Orange County, USA
Chief Creative Director: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Aaron Onsurez
Copywriter: Owen Flint
Jr. Copywriter: Brian Wilcher
Head of Production: Jamil Bardowell
Sr. Content Producer: Brandon Boerner
Production Company: Smuggler
Director: Filip Engstrom
DOP: Pår Ekberg
VFX: The Mill
Post Production: The Milll
Editorial Company: Jump
Editor: Patrick Griffin
Sound Design / Arrangement: 740 Sound Design
Published: March 2012