Maxwell House and advertising agency Wieden + Kennedy from Portland have released a new campaign just recently.
The video features a man, enjoying his coffee and calling it good. To prove his point, he travels around the world, to the Moon and back. The focus on “good” comes from Theodore Roosevelt. During a visit to Andrew Jackson’s Hermitage in 1907 he had a cup of Maxell House coffee. He liked it and said that it was “good to the last drop” creating an original line for the brand.
Watch the videos and have a good laugh.
Agency: Wieden + Kennedy, Portland