Maxwell House Campaign: Good

Maxwell House Campaign: Good

Maxwell House and advertising agency Wieden + Kennedy from Portland have released a new campaign just recently.

The videos feature a man, enjoying his coffee and calling it good. Not spectacular at all, you’ll think? Well, there is quite a story behind this modest word. Apparently Theodore Roosevelt had a cup of Maxell House coffee during a visit to Andrew Jackson’s Hermitage in 1907. He liked it and said that it was “good to the last drop” creating an original line for the brand.

Watch the videos and have a good laugh.


Agency: Wieden + Kennedy, Portland

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