Mary Katrantzou and advertising agency Johannes Leonardo from New York have released a new campaign recently.
Mary Katrantzou is a designer. To promote her 2014 spring/summer collection she and the creatives have pulled off short videos, that tell a story about a particular dress. The clothes capture inspiration, whether it was a psychotherapy session, a poem or Sao Paulo. The idea is really beautiful and it works – check out the videos yourself.
Watch the spots and share your impressions with us.
Agency: Johannes Leonardo, NY, USA
Creative Director: Ferdinando Verderi
Art Directors: Annette Lay, Margot Populaire
Head of Integrated Production: Jenny Gadd
Producer: Sandra Hagblom
Production Company: LEGS
Director: Ferdinando Verderi
Director of Photography: Alex Hankoff
Executive Producer: Tom Berendsen
Producer: Nicole Maddox
Production Coordinator: Sara Greco
Digital Producer: Cameron Barker
Model: Imogen @ Trump Model Management
Make-up: Keri Blair / MAC
Hair: Josi Sanchex / L’Oreal professional
Wardrobe and Styling: Chloe Badawy