Marukome Commercial: Kawaii

Marukome Commercial: Kawaii

Marukome instant miso soup and advertising agency Dentsu have released this amazing spot.

Kawaii defines cuteness in Japanese. And the creatives therefore have pulled off a collage of illustrating the word. The spot features an abundance of cool, surreal scenes and shots, however it promotes… instant soup!

Watch the video and share your impressions with us.


Agency: Dentsu, Japan

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