Mars and advertising agency CLM BBDO from Paris have made this hysterical video commercial.
The spot features a guy, who is about to buy a Mars bar from a snack machine. However, he spots a man, who talks on the phone. He is crying and is miserable, apparently talking to his love. But the time is over and he doesn’t have more money for the call. The Mars buying guy is sorry for the man and gives him money. There is a hilarious twist in the end, though. The ad has won Gold Epica Award.
Watch the ad and have a good laugh.
Agency: CLM BBDO (BOULOGNE BILLANCOURT)
Creative Director(s): JEAN-FRANCOIS SACCO, GILLES FICHTEBERG
Copywriter(s): LAURENT LAPORTE
Art Director(s): SOPHIAN BOUADJERA
Production Company: BOLLYWOOD (PARIS)
Film Director(s): SEBASTIEN CIRADE
Production Company Producer(s): DOMINIQUE ESMENARD
Agency Producer(s): SYLVIE ETCHEMAITE/CHRISTINE BOUFFORT