Maple Leaf Foods and advertising agency John St. from Toronto have released a new funny and popular campaign “Change Your Life With Bacon” lately.
The spot was viewed almost 1,5 million times on YouTube only! It features a very busy mom, who juggles many chores. The kids and her husband are not the big helpers, however. Until one day, when she started preparing food with Maple Leaf Foods crispy bacon. That’s when the real changes started to take over the household. Very amusing campaign indeed.
Watch the videos and have a good laugh.
Agency: John St., Toronto
Client: Maple Leaf Canada
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Copywriter: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Anna Neilson
Director: Will Beauchamp
Director: Jamie Cussen
Production Company: Aircastle Films
Executive Producer: Will Beauchamp
Executive Producer: Jamie Cussen
Line Producer: Lauren Corber
Editorial: Aircastle Films
Editor: Anna Feldman
Post Production: Aircastle Films
Post Production: Susan Armstrong
Casting: Jigsaw Casting
Casting Director: Shasta Lutz