EA Sports Madden 25 and advertising agency Heat from San Francisco have released this funny video spot recently.
The commercial features two proud fathers played by Arian Foster and Marshawn Lynch, who are obsessively involved into the sports. When they become parents, their kids receive the ultimate training, which will supposedly lead them to success. See what an unlikely training program these characters will choose for their boys. Hilarious!
Watch the spot and have a good laugh.
Agency: Heat, San Francisco, USA
Creative Directors: Warren Cockrel, Anna Rowland
Copywriter: Ben Salsky
Art Director : Mark Potoka
Content Producer: Vera Kacurova
Senior Strategist: Daniel Teng
Account Director: Eddie Garabedian
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Executive Producer: Dan Duffy
Line Producer: Rachel Curl
Editorial: Arcade Edit
Editor: Christjan Jordan
Managing Director: Damian Stevens
Visual Effects: The Mill LA
Visual Effects Supervisor: John Leonti
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein