Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, launched new advertising campaign called “Find Your Magic”. With new iconic television spot, magic in-store elements, and an engaging online destination at www.macys.com/findyourmagic, Macy’s has created a sense of fantasy with fresh and fun experiences for customers every day
Macy‘s “Find Your Magic” TV Commercial
The „Find your magic“ campaign begin with the launch of television spot on September 12th. The clip starts with a simple request by a customer for the perfect shoe, than we follow our associate through the stock room door that leads to the magic behind the star. As he tackles the maze, we encounter Macy’s stable of celebrity designers including Sean “Diddy” Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump, as they avoid or in one special case create mayhem while they ready their exclusive products for the Macy’s selling floor. The stars intermingle with the rest of the staff who are busy stocking, rehearsing or fine-tuning elements of beloved traditions including Macy’s Thanksgiving Day Parade, Macy’s 4th of July Fireworks, and Macy’s Flower Show.
The spot created by JWT New York with Partizan NY production and directed by Augustus Punch.
Behind the scenes :
The campaign also extends online at www.macys.com/findyourmagic. Featuring fall fashion previews, Macy’s Fashion Director hosted by Clinton Kelly, magic videos with style tips and great finds, as well as other fun behind the scenes content – the site is the home base for virtual acts of magic.
JWT New York, The Vox Collective and Mediaedge:cia supported Macy’s on the “Find Your Magic” campaign.