Lux Video: Magic Shower Rooms

Lux Video: Magic Shower Rooms

Lux and advertising agency JWT from Singapore have released this beautiful web video.

The spot reflects a unique experience, which Lux and creatives have pulled off to please ladies. They have covered ladies’ shower rooms across spas, clubs and gyms with special hydrochromic ink stickers. At first they are white and invisible, but after a contact with water they reveal their beautiful colors and ornaments.

Check out the video and share your opinion about it.


Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo

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