Luvs Commercials: Motherhood Evolution

Luvs Commercials: Motherhood Evolution

Luvs and advertising agency Saatchi & Saatchi New York have released a few new videos from their campaign.

The commercials document the evolution of motherhood. Usually moms are very careful with their first babies. But by the second baby they are already the experts. The first ad depicts mom, who teaches her kids punk rock. The second video shows how mom learns to read a bed time story and enjoy herself. The third mom’s evolution will enable her to get ready to go to the park in a few seconds.

Watch the videos and have a good laugh.


Agency: Saatchi & Saatchi New York
Chief Creative Officer: Con Williamson
Client: Luvs
Creative Director: Mason Hedgecoth
Creative Director: Jeff St. Jean
Director of Content Production: John Doris
Producer: Ian Kelly
Art Director: Steve Mendonca
Copywriter: Craig Schlesinger
Production Company: Anonymous Content
Director: Brian Billow
Executive Producer: Eric Stern
Director of Photography: Robert Yeoman
Line Producer: James Graves
Editorial: Outside Edit
Editor: Jeff Ferruzzo
Editor: Steve Evans
Assistant Editor: Laurel Smoliar
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Flame Artist: Tristian Wake
Audio: Headroom Digital Audio
Engineer: Fernando Ascani
Producer: Darcy Gerbino
Music: Super Exploder
Composer: Ted Gannon
Executive Producer: Beth Cummins

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