Lucozade Commercial: The Heat

Lucozade Commercial: The Heat

Lucozade Sport Conditions Zone and advertising agency Grey from London have released this cool video spot recently.

The video features soccer star Steven Gerrard. As he prepares for the game, it seems that the humid climate gets to him. He starts melting, which is a visually captivating achievement of the creatives. However, Lucozade manages to help him to pick himself together and continue with the game. The drink helps your body to maintain the balance.

Watch the video and tell us if you liked it.

 

Credits
Agency: Grey, London, UK
Creative Director: Darren Wright
Copywriter: Alex Tizard
Art director: Jonathan Rands
Account team: Sarah Jenkins, Eleni Sarla, Louisa Rhodes, Rosalie Jones
Agency producer: Rebecca Pople
Agency Assistant Producer: Jennifer Gillen
Creative producer: Freya Thompson
Planner: Matt Tanter
Media agency: Mediacom
Media planner: David Munt
Production company: Partizan
Director: Chris Cairns
VFX: Time Based Arts
3D Artist : Oscar Gonzales
Editor: Ross Hallard / Chris Cairns
Post-production: Time Based Arts
Narrator: Benedict Cumberbatch
Audio post-production: Strings and Tins / Soho Studios

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