Louis Vuitton: The Journey

Louis Vuitton: The Journey

Some older peace from Louis Vuitton, but just too breathtaking to forget.

The commercial’s theme is “Where will life take you?” and shows virtually no product. The scene is less focused on the subject and more concerned with the spirit and atmosphere of travel as a life-changing experience. As such, there are no stars or celebrity cameos.

“The choice of the exceptional 90-second format enables Louis Vuitton to take the time to convey the true and enriching essence of travel as a process of both discovery and self-discovery,” said Antoine Arnault, head of communications at Louis Vuitton. “Time is the ultimate luxury.”

Advertiser: Louis Vuitton
Brand: Louis Vuitton Travel Luggage
Agency: Ogilvy Paris
Country: France

Creative Director: Christian Reuilly
Copywriter: Edgard Montjean
Art Director: Antoaneta Metchanova
Agency Producer: Laure Bayle
Director: Bruno Aveillan

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