Louis Vuitton and advertising agency Ogilvy & Mather Paris have launched another great video entitled „Word“.
The video features Yasiin Bey, a.k.a. Mos Def, and is a tribute to Muhammad Ali. Bey is reciting Ali’s famous speeches in the dark boxing ring, while graphic designer Niels Shoe Meulman is making a beautiful calligraphy.
The campaign is launching a website, dedicated to Ali, as he is the new face for the brand. Visit this site to discover more: http://www.louisvuittonjourneys.com/thegreatest/
Watch the ad and tell us if you enjoyed it.
Advertising Agency: Ogilvy, Paris, France
Creative Director: Kurt Novack
Art Director: Adrien Havet
Copywriter: Amandine Fabian
Video production: STEAM films
Director: Stuart A. McIntyre
Sound production: Apollo Studio, Yan Dal Santo