The traditional American brand of chocolate sandwich cookies Little Debbie has launched a U.S. campaign.
The commercials depict consumers in different settings getting mad at each other (like a police officer and a driver who just got a parking ticket). In each scenario, a cupcake-laden Little Debbie mobile tour car comes to the rescue, and the situation is resolved when both parties have a cupcake.
The Share-a-Thon Giveaway advertising campaign prepare the American people on 18 October 2009, the day that will mark the National Chocolate Cupcake Day. In this day several stylized Smart Cars (Cupcake Cars) will invade cities U.S., giving the brand cookies for free to the public.
Littledebbiecupcakes.com site invites consumers to participate in the promotion that will randomly select Cupcake Cars of truth to the winners, and compete for huge sum of 125,000 cases of product.
Check out below the 2 commercial launched the campaign.
Advertising agency: Luckie & Co