Life Transplant Foundation and advertising agency Change have released these three shocking prints.
The images raises our awareness about organ donation.
The message says:
You never know who ends up giving, and who ends up receiving.
We’re all ready to benefit, but would you be ready to give ?
In 2011, more than 16 371 patients were on the waiting list for only 1572 donors.
To receive, you have to give.
Life Transplant Foundation
See the prints and spread the word.
Agency: Change, France
Creative Director: Hugues Pinguet
Art Director: Jeremy Ayad
Copywriter: Arnaud Lebacquer
Photographer: Geoffroy de Boismenu
Art buyer : Marie-Caroline Hiele
Retouching: Marco Giani, François Brochenin / Janvier