LG Video: Toaster

LG Video: Toaster

LG Optimus G and advertising agency OgilvyOne & Ogilvy Advertising from Dusseldorf have released a funny campaign recently.

The video announces that hard times for old smartphones have come. The brand new LG phone is perfect – its shape, its features and its style are flawless. The commercial depicts how an old phone makes its way into toaster and toasts itself to „death“.

Watch the video and have a good laugh.


Agency: OgilvyOne & Ogilvy Advertising, Dusseldorf, Germany
Creative Directors: Markus Hirschl, Daniel Wellschmiedt, Thomas Schwarz
Art Directors: Jan Schulz, Jörn Beyer, Rouven Maccario, Vitali Gahl
Copywriters: Juliane Blersch, Piet Fischer
Production Company: Parasol Island

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