LG and Sao Paulo’s advertising agency Y&R have launched an amazing print ad campaign “Boombox”.
The three cartooned pictures feature incredible giants: Godzilla, Gorilla and Robot. They are dressed in a hip-hop style. They bring a car instead of a boombox on their shoulder. A very original and creative way to promote LG’s car audio system.
The title says: LG Car Audio. The sound of power. LG Life’s Good.
See the prints below and tell us if you liked them.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Jorge Iervolino, Rui Branquinho, Flávio Casarotti, Victor Sant’Anna
Art Director: Renato Butori
Copywriter: Pedro Bullos
Account Directors: Valéria Ordonhez, Sandra Borges, Júlia Altenhofen
Planners: Fernanda Flandoli, João Gabriel, Rafael Rossi
Client Team Director: Pablo Vidal
Print Producers: Elaine Carvalho Flavio Zamboni
Art Buyer: Monica Beretta
Media Team: Gustavo Gaion, Gabriela Ben David