LG Mobile Phones “Give It A Ponder” Campaign

LG Mobile Phones “Give It A Ponder” Campaign

LG Mobile Phones has launched a multi-faceted advertising campaign for teens “Give It A Ponder“ that raises awareness about mobile phone misuse.

The LG “Give It A Ponder” multi-media campaign portrays real scenarios discovered in LG’s research and uses levity to encourage teens to ‘ponder’ before texting and consider the real consequences of their actions. At the heart of the campaign is the iconic symbol of the Ponder Beard. The use of the Ponder Beard in the campaign is a humorous twist on the familiar gesture of stroking your chin when deep in thought. The idea of “pondering before you text” comes to life via tween and teen-targeted webisodes, cinema spots, digital out-of-home billboards, and social media applications. The webisodes feature a beardless James Lipton who encourages teens to Give It A Ponder while caught up in the excitement of certain situations such as sexting, or texting a hurtful rumor.

Give It A Ponder Commercial: Catfight

Give It A Ponder Commercial – Locker Room

Give It A Ponder Commercial – Angry

Give It A Ponder Commercial – Unicorn


Agency : Young & Rubicam, New York, USA
Chief Creative Officer : Ian Reichenthal, Scott Vitrone
Global Creative Director : Darren Moran
Associate Creative Director : John Battle, Jeff Blouin
Copywriter : John Battle, Tara Lawall
Art Director : Jeff Blouin, Evan Benedetto, Jan Jaworski
Executive Director of Content Production : Nathy Aviram
Executive Producer : Alex Gianni, Philippa Smith
Production Company : Smith & Sons
Director : Ulf Johansson
Director of Photography : Stephen Keith Roach
Producer : Nicola Smith
Line Producer : Nancy Cannava
Editorial Company : Final Cut – New York
Editor : Carlos Arias
Assistant Editor : Sonejuhi Sinha
Executive Producer : Stephanie Apt
Producer : Viet-An Nguyen
FX/SFX Company : Smoke & Mirrors
Lead Flame Artist : Nic Seresin
Creative Director : Sean Broughton
Executive Producer : Sue Romweber
Producer : Barbara Kontarovich
FX/SFX Company : Absolute Post
Lead Flame Artist : Nathan Kane
Assistant Flame Artist : James “Krispy” Cornwell
Executive Producer : Sally Heath
Producer : Nirad ‘Bugs’ Russell
Audio Company : Sound Lounge
Audio Company : Final Cut
Mixer : Philip Loeb
Mixer : Terressa Tate

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