LG has teamed up with a creative agency Team Sprint (Digitas and Leo Burnett) to promote its new product – EVO telephone.
The commercial brought bunch of people together and shot this wonderful one minute musical video. It incorporated the LG smart phone to make a live performance. It is being used as an instrument and even as a singer, sending a live view from the camera. The result is an impressive sight. The ad is a digital love song for EVO.
Watch the video and tell us if you enjoyed it.
Advertising Agency: Team Sprint (Digitas and Leo Burnett), USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Mike Boychuk
Creative Directors: Colin Selikow, Vince Cook
Executive Producer: Nicky Furno
Producer: Ali Dolan
Senior Music Producer: Chris Clark
Music Director: Gabe McDonough
Production Company: Logan
Director: Vincent Haycock
Music Company: Beacon Street