Lexus RX Commercial: Act Naturally

Lexus RX Commercial: Act Naturally

Lexus has launched a new commercial for their new RX model. The idea is simple – to show that this car feels a very natural place to be in. Every button, every switch or screen feels like any other gadget you are used to. Maybe the concept is not new but this commercial executes it very well and delivers the right message.

Credits:
Advertising Agency: Team One, USA
Chief Creative Officer: Chris Graves
Group CD: Jon Pearce
Agency Art Director: Steve Hanlon
Agency Copywriter: Schuyler Vanden Bergh
Agency Producer: Erin Finch
Agency EP: Jennifer Weinberg
Production Company: Park Pictures
Director: Lance Acord
Producer: Mary Ann Marino
Line Producer: John Bick
Editorial Company: The Whitehouse
Editor: Rick Lawley
EP: Sue Dawson
Producer: Joni Williamson
VFX Company: Brewster Parsons
VFX Director: Simon Brewster
EP: Darcy Parsons
Telecine Company: New Hat
Artist: Beau Leon
Music Company: HUM
Composer: Keith Horn
Creative Director: Alex Kemp
EP: Debbi Landon
Producer: Chanel Scott
Mix Facility: Juice Studios
Mixer: Bob Gremore

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