Lexus GS Hybrid and Milan’s advertising agency Saatchi & Saatchi have launched this amazing and breath taking video entitled “120 Heartbeats”.
The video starts as a casual hybrid commercial: harmony, beauty, tranquility and Chopin. But this is just a trick. Lexus introduces you the very new vehicle – cool hybrid with new possibilities. Therefore, the company asked their customers to volunteer and take a ride with a racer. You must see their reactions, when the car was driving very fast and had lots of turns.
Watch the video and tell us if you liked it.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Copywriters: Marco Dispenza, Massimo Paternoster
Art Directors: Davide Vismara, Giulio Frittaion
Account Director: Camilla Pollice, Lorenzo Foffani
Account Manager: Ilaria Lorenzetti
Head of TV: Raffaella Scarpetti
Producers: Ella Elliott, Manuela Fidenzi
DoP: Alessandro Bolzoni
Original Music: Stabbiolo Records
Editor: Vilma Conte
Production House: H Films
Sound Design: Top Digital
Post Production: Bloompix