Funny Commercials World

Lexus ES Commercial: Cards (Bryan Berg)

Lexus ES Commercial – Cards. We started by designing one of the smoothest engines anywhere. Then we included 88 measures to absorb, dampen and even cancel vibrations. To demonstrate these vibration-reducing features, we wanted to put the ES in the most fragile and unstable environment imaginable. So going a few steps beyond the proverbial house of cards, we set out to build an entire city around and on top of the vehicle.

Lexus ES Commercial: Cards – Behind the Scenes

If you want to create an enormous house of cards, there’s only one guy to turn to – Bryan Berg. A self-taught artist, Bryan has been stacking cards since he was eight years old. He set his first Guinness World record when he was 17, with a tower measuring 14 feet, six inches tall. He has since set six more world records; his current record-holding structure towered over 25 feet.

Released: January 2009
Advertiser: Lexus
Brand name: Lexus ES
Agency: Team One
Country: USA

Credits:

Product: Lexus ES
Agency: Team One, Los Angeles
Production Company: MJZ, Los Angeles
Director: Dante Ariola
CCO: Chris Graves
GCDs: Gavin Lester, Jon Pearce
Art Director: Ryan “Pocket” Fluet, Lou Flores
Copywriter: Molly Grubbs, Schuyler Vanden Bergh
Editor: Kirk Baxter
Agency Producer: Beth Hagen

Executive Producers: Jeff Scruton, Eric Stern
Line Producer: Natalie Hill
DoP: Toby Irwin
Telecine: Company 3
Colorist: Stefan Sonnenfeld

Editorial Company: Rock Paper Scissors
Executive Producers: Linda Carlson, CL Weaver
Producer: Kim Colen
Editor: Kirk Baxter
Asst. Editor: Ryan Delk

VFX Company: a52
Executive Producer: Ron Cosentino
Producers: Heather Johann, Pete King
VFX Supervisor: Tim Bird
Flame Artists: Joana Cruz, Mike Bliss, George Cuddy, Alex Kolansinski

Music Company: Elias
Sound Design: Stimmung Films
Final Mix: Juice
Mixer: Bob Gremore

Principal Talent: Bryan Berg

Tags: Alex Kolansinski, Behind the scenes, Beth Hagen, Bryan Berg, car commercial, Chris Graves, city of cards, Company 3, Dante Ariola, Eric Stern, Gavin Lester, George Cuddy, Guinness World record, Heather Johann, house of cards, Jeff Scruton, Joana Cruz, Jon Pearce, Kim Colen, Kirk Baxter, lexus, lexus commercial, lexus commercial behind the scenes, Lexus ES, lexus es commercial, Linda Carlson, Lou Flores, Mike Bliss, MJZ, Molly Grubbs, Natalie Hill, Pete King, Rock Paper Scissors, Ron Cosentino, Ryan Fluet, Schuyler Vanden Bergh, smooth engine, smoothest engine, Stefan Sonnenfeld, Stimmung Films, Team One, Tim Bird, Toby Irwin, tv commercial, vibration in the car, vibration reducing

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