Few months ago Levi’s Jeans introduced its line Denizen. As well as a new campaign and beautiful videos.
In this commercial below you get an opportunity to see how elephants are loved and treated during the annual festival in Jaipur, India. Levi’s Jeans and local tailors designed a comfortable wrap-around that looks like a pair of jeans to fit the 200-inch waistline of a special friend – elephant Lakshmi.
Senthil Kumar, executive creative director, JWT Bangalore, explained the creative idea: “The attempt was to entertain, endear and engage the audience”.
Watch the video that brings you the nice moments from exotic India.
Client: Levi’s India
Executive Creative Director: Senthil Kumar
Creative Director: James Mani
Copywriter: Kishore Mohandas
Account Mgt Team: Meeta Bharvani, Shri Pendakur
Agency Producer: Parimala George
Production House: Good Morning Films
Director: Shashank Chaturvedi
Producer: Vikram Kalra